Reuters has reported that the BDA released a statement Tuesday announcing that Blu Ray Disc sales have passed the million mark in Europe.

 

In Europe the software sales lead commanded by Blu Ray is indisputable: 73% Blu Ray, 27% HD DVD for YTD HD disc sales. Spider-Man 3 and Pirates of the Caribbean: At World's End both enjoyed strong sales that secured Blu Ray's 3 to 1 advantage over HD DVD in Europe for 2007 disc sales.

 

With the war in Japan and Europe all but conceded by HD DVD, one has to wonder what rabbit they can pull out of their hat to keep their format alive. Lots of cheap HD DVD hardware is flying off store shelves in the US this holiday season, but HD DVD needs to launch an offensive on the content front as well and start releasing some titles that will bolster sales numbers.