The BDA is reporting that sales of Blu Ray players have topped 2.7 million units to date.

 

Figures include both stand-alone players and Playstation 3 videogame consoles. The HD DVD Promotional Group had reported last week that HD DVD player sales had hit the 750,00 mark, that figure including Xbox 360 HD DVD add-on units. On the software front, Blu Ray has sold over 4 million discs since inception through November, with HD DVD accounting for 2.5 million units in disc sales. HD DVD has enjoyed the upper hand in stand-alone player sales throughout the Format War, and with the BDA not claiming a victory in stand-alone player sales, it's safe to assume that Playstation 3 videogame consoles still account for the majority of Blu Ray hardware sales.

 

It's business as usual this week in the Format War, with both sides trying to dress up weak PR announcements as trumpets of the other side's apocalypse. Neither side has begun to act like they really want to win, and we're still stuck with a fractured HD media market.