According to Home Media Magazine, the Nielsen numbers are in for the week ending August 5.

In line with year to date Nielsen stats for overall sales, the Blu Ray version of Warner's "300" outsold the HD DVD version by a 2 to 1 ratio. This is a mixed bag as far as bragging rights between the two formats are concerned. On one hand, it's a clear victory for Blu Ray, who can claim to have sold twice as many copies of this blockbuster release. On the other side, Toshiba has to be pretty happy to hold a 35% share of high definition video sales in the face of a 10 to 1 installed hardware disadvantage.

Ultimately 2 to 1 is 2 to 1, and the powers that be behind HD DVD need to figure out a way to sell the general public on their platform before the format war slips away from them.