Nationwide retailer Kmart won't be stocking Blu Ray players anytime soon, citing the high cost of Blu Ray hardware.

 

Kmart will instead focus their high definition area on rival HD DVD. High pricing that drives the demand for Blu Ray players away from the mass market toward home theater enthusiasts is  specified as the motivation for embracing HD DVD and shunning Blu Ray in Kmart retail outlets.

 

Blu Ray advocates state the recent low price announcements regarding HD DVD hardware are a sign of desparation. The low prices may mean the difference between wish list and shopping cart to holiday shoppers this Christmas season, and it will be interesting to see how much market share HD DVD can leverage from the price cuts.