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Kmart Issues Statement of Neutrality
Written by Michael Lankton   
Tuesday, 06 November 2007
Format War While it was announced last week that Kmart would only be offering HD DVD players in it's stores, the company has issued a statement declaring that the reports last week were false.
 
Jonathan Magasanik, Vice President and General Merchandise Manager of home electronics for Sears Holdings attributed the reports to Toshiba. "Kmart plans to support both the HD DVD and Blu-ray platforms, and has no plans to support either platform exclusively,” Magasanik said.
 
Whether or not this is a case of Kmart backpedaling and then trying to focus blame elsewhere, or another example of a bloodthirsty consumer electronics press taking something out of context and then running with it is unknown.  
 
 
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