This week on VideoBusiness,  market analysis firm The Diffusion Group thinks the first group of HD adopters was weighted with technophiles and videogamers. Their research suggests that the next wave will be more price conscious.

 

They say this may favor HD DVD, as HD DVD players average about $100 less than Blu Ray players. As the number of people looking to adopt increases, age and average incomes decrease. Taking a survey of people who say they are likely to buy either HD DVD or Blu Ray in the next six months, 43% responded that HD DVD was their preference, compared to 27% for rival Blu Ray. 30% of those questioned remain undecided. “The strength of this preference and its correlation to mainstream attributes are notable,” stated Michael Greeson, president and principal analyst at TDG. “Today’s high-def DVD owner is likely an early adopter with a knack for power gaming; most certainly tech sophisticates not at all mainstream in temperament. The next wave of buyers is comprised of early mass-market consumers, a much larger segment with focus on practical considerations such as price. It is TDG’s opinion that the format which can best address the needs of mainstream consumers will emerge as the winner of this format war.”

 

There is still a major battle for hearts and minds being waged this holiday shopping season. It will be interesting to see how the numbers shake out for the Harry Potter movies, which are on both Blu Ray and HD DVD.