Home Media Magazine is reporting some statements made by a Warner Brothers VP from the two day Blu Ray Festival industry pep rally.

Dan Silverberg, VP of high definition media at Warner Home Video, was quoted Monday as saying "One thing that may be changing is our strategy. When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu Ray and HD DVD, it appears consumers no longer want to decide, so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.". Silverberg also said "We can definitely talk Blu Ray. We are commited to the format.". 

Warner abandoning either side for exclusivity would be a crushing blow to the unlucky side. Again, fourth quarter sales are going to make or break this Format War, so we'll just have to keep an eye on things and see if any more telling quotes surface.