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Written by Michael Lankton
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Friday, 07 December 2007 |
 If you are thinking about an HD DVD player or are on the fence, get to your local Wal-Mart this morning for a great buy on an entry level Toshiba HD DVD player.
Beginning at 8am Wal-Mart shoppers who purchase a Toshiba A2 or A3 HD DVD player will receive 12 free HD DVD titles, making the player essentially free. Two movies are packed in with the unit, five come as part of Toshiba's mail-in rebate, and Wal-Mart is ponying up and giving you five more on the spot. Wal-Mart sells the A2 for $198 and the A3 for $298.
It's a very good buy, and if you've been thinking about it, now's the time. Go. Now. |
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Written by Michael Lankton
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Tuesday, 04 December 2007 |
In a press release issued this morning, the HD DVD Promotional Group states that HD DVD owners are utilizing HD DVD's online interactivity, and coming back for more.
"We've only scratched the surface in offering web-connected experiences to fans of hit movies and TV shows, so it was great to see so many connecting online for these titles," said Universal's Ken Graffeo, also co-president of the HD DVD Promotional Group.
"As more titles from the HD DVD studios include access to downloads, trailers and community pages, the owner of any HD DVD player can take advantage of these web-connected experiences. Seeing the fan base rally around 'Transformers', 'Heroes' and other key titles on HD DVD was validation that there's an interest in extending the movie watching experience." stated Chris Saito, Paramount Home Entertainment's vice president of worldwide HD DVD marketing. "Growing and feeding the fan communities is a critical piece to evolving home entertainment, and this is an example of where HD DVD is meeting the challenge."
Transformers saw 80,000 of it's purchasers check out it's online
features, with nearly a third of them returning for more visits to
download additional content as it was released. Universal reports that
nearly a third of consumers who purchased Heroes: Season One, Knocked
Up and Evan Almighty came online to download content.
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Written by Michael Lankton
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Tuesday, 27 November 2007 |
The HD DVD Promotional Group announced big sales figures over the Black Friday weekend have pushed the number of HD DVD standalone plus Xbox 360 add-on players to over the 750,000 mark.
Ken Graffeo, executive VP of HD strategic marketing at Universal and co-president of the HD DVD PRG said "HD DVD continues to gain momentum and market share with consumers. With more than four weeks left for holiday shopping, HDDVD is turning out to be a perfect consumer electronics gift."
HD DVD's low hardware prices are moving players to a point where Blu Ray exclusive publishers need to start thinking about their strategy. However, HD DVD needs to step up and start a flow of quality releases that increases their software sales if the HD DVD side really wants to secure their existence in the HD optical marketplace.
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Written by Michael Lankton
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Friday, 16 November 2007 |
The specification for TL51 discs had been approved by the DVD Forum back in September.
Final approval for triple layer 51GB HD DVD media has received the green light from the DVD Forum. TL51 is now part of the official HD DVD specification. No announcements have been made regarding content or hardware, but look for Toshiba and HD DVD publishing studios to begin using the new format soon.
The Blu Ray camp has used it's storage capacity advantage as one of their bullet points on why Blu Ray is superior to HD DVD. As of November 15, HD DVD can boast that HD DVD has superior storage capacity, in addition to better interactivity and cheaper hardware.
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Written by Michael Lankton
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Tuesday, 13 November 2007 |
The European HD DVD Promotional Group has released some attach rate figures, and it's very good news for HD DVD.
European HD DVD owners have purchased an average of 3.8 movies, compared to 0.6 movies for European Blu Ray player owners. The highest attach rate came from Spain, where HD DVD owners purchased 5.7 movies per player, in contrast to 0.4 for Spanish Blu Ray owners. Italy boasts a 4.4 movie/player rate for HD DVD, 0.4 for Blu Ray. French owners bought 5 movies each, 0.6 for Blu Ray. German HD DVD owners bought 2.9 movies/player, German Blu Ray owners 0.6, and UK owners took home 3.7 HD DVD movies per player compared to 0.8 for Blu Ray.
Attach rates don't tell the whole story, but they are an indicator of healthy demand. Player sales are important, but players are sold to move discs, and the numbers for HD DVD coming out of Europe are very encouraging for HD DVD.
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