In a press release issued this morning, the HD DVD Promotional Group states that HD DVD owners are utilizing HD DVD's online interactivity, and coming back for more.

 

"We've only scratched the surface in offering web-connected experiences to fans of hit movies and TV shows, so it was great to see so many connecting online for these titles," said Universal's Ken Graffeo, also co-president of the HD DVD Promotional Group.

 

"As more titles from the HD DVD studios include access to downloads, trailers and community pages, the owner of any HD DVD player can take advantage of these web-connected experiences. Seeing the fan base rally around 'Transformers', 'Heroes' and other key titles on HD DVD was validation that there's an interest in extending the movie watching experience." stated Chris Saito, Paramount Home Entertainment's vice president of worldwide HD DVD marketing. "Growing and feeding the fan communities is a critical piece to evolving home entertainment, and this is an example of where HD DVD is meeting the challenge."

 

Transformers saw 80,000 of it's purchasers check out it's online features, with nearly a third of them returning for more visits to download additional content as it was released.  Universal reports that nearly a third of consumers who purchased Heroes: Season One, Knocked Up and Evan Almighty came online to download content.