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HD DVD Enjoys Strong European Attach Rates |
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Written by Michael Lankton
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Tuesday, 13 November 2007 |
 The European HD DVD Promotional Group has released some attach rate figures, and it's very good news for HD DVD.
European HD DVD owners have purchased an average of 3.8 movies, compared to 0.6 movies for European Blu Ray player owners. The highest attach rate came from Spain, where HD DVD owners purchased 5.7 movies per player, in contrast to 0.4 for Spanish Blu Ray owners. Italy boasts a 4.4 movie/player rate for HD DVD, 0.4 for Blu Ray. French owners bought 5 movies each, 0.6 for Blu Ray. German HD DVD owners bought 2.9 movies/player, German Blu Ray owners 0.6, and UK owners took home 3.7 HD DVD movies per player compared to 0.8 for Blu Ray.
Attach rates don't tell the whole story, but they are an indicator of healthy demand. Player sales are important, but players are sold to move discs, and the numbers for HD DVD coming out of Europe are very encouraging for HD DVD.
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