Ken Graffeo, executive VP of HD strategic marketing at Universal and co-president of the HD DVD PRG said "HD DVD continues to gain momentum and market share with consumers. With more than four weeks left for holiday shopping, HDDVD is turning out to be a perfect consumer electronics gift."

 

HD DVD's low hardware prices are moving players to a point where Blu Ray exclusive publishers need to start thinking about their strategy. However, HD DVD needs to step up and start a flow of quality releases that increases their software sales if the HD DVD side really wants to secure their existence in the HD optical marketplace.