In what is either the beginning of the fire sale or the start of Toshiba's counteroffensive, Toshiba has slashed prices on their HD DVD player hardware.

 

Effective immediately the entry level Toshiba HD-A3 is $149.99, the Toshiba HD-A30 $199.99, and the flagship HD-A35 $299.99. The news was released this morning in a fairly lengthy press release from Toshiba that tried to put a happy face on what has certainly been a very bad two weeks for Toshiba and HD DVD by citing strong holiday season sales and good adoption rates of HD DVD hardware in 2007.

 

One has to wonder how much longer we'll be reporting HD DVD news after the Warner defection and with rumors regarding Universal and Paramount swirling around the net, but Toshiba is going to keep marching on. For now.