Panasonic today stated that their 1080p range of plasma televisions is rated at 100,000 hours until half brightness.

 

This is compared to 60,000 for their 720p models. Good news for plasma lovers, and if true, dispels the urban legend that plasmas are only good for 3-4 years. Improved life in plasma technology and decreasing price in LCD are going to put a lot of HDTV's in homes this holiday season.